Get To Know BVLGARI’s Brand New Blingby Team Yoyokulala
They say if it ain’t broken, don’t fix it. Nobody said anything about joojing things up just a bit, though. Even the classics deserve a little pomp once in a while. To kick off the new season with a truly opulent bang, Bulgari has reinvented its iconic B.zero1 ring. But, of course, when you’ve got something so wildly popular in your hands – or, in this case, on your finger – you don’t just get anyone to do the job. You call someone like the late Zaha Hadid a.k.a. one of the world’s most prominent architects a.k.a. all-around design wonder.
For the unfamiliar, here’s your crash course: the B.zero1 first came into the world at the turn of the millennium, inspired by the curves and geometry of the Colosseum in Rome. Wider than most with the appearance of separate rings being stacked on one another and no jewel to speak of, the B.zero1 was unique and ahead of its time. It didn’t need a diamond – its very construction was the centrepiece. The ring has been released in several iterations since 1999, such as last year’s tri-coloured B.zero1 Perfect Mistake (which Lily Aldridge wore to our interview with her in New York) and the season’s B.zero1 Design Legend by Hadid.
The change is a bold yet ironically soft one. Hadid had reinvented the mid-section completely, putting in its place a network of seemingly infinite loops and waves. What results is something a little more fluid, more feminine, more luxe and, shall we say, more alive? It’s so sensual.
To celebrate the release of the B.zero1 Design Legend, Bulgari has created a ridiculously cool virtual reality experience that allows you to discover the ring in a truly unconventional way. Legit VR goggles and everything. Can’t go to Rome? Bulgari brings Rome to you.
The B.zero1 Zaha Hadid Virtual Reality pop-up runs from now till 12 April at Level 1 from 12pm to 3pm and 4pm to 8pm, and then at The Shoppes at Marina Bay Sands, Canal Level from 14-27 April from 11.30am to 3.30pm and 4.30pm to 8.30pm. The experience is open to the public. In the meantime, check out a teaser of what to expect here. Photos: Courtesy of Bulgari