Day In The Life: What On Earth Do We Do For A Living?by Candice Chua
I think it is safe to assume that quite a lot of you wonder what the hell we do at YOYOKULALA.com. Well, besides the obvious that you see here in this pixelated space we call home. You know that we hold events from time to time and ask you along for the ride when we get a chance to. You know that we take pictures, and fly here and there for fashion week and its related activities. But I suppose the real question is: what do we do for real, on a day-to-day, let’s-grab-a-venti basis?
Honestly, it’s hard to pin it down. My mom asks me the same question constantly. I spend at least two minutes telling new acquaintances what I do here at YOYOKULALA.com and I feel like my story changes every time. But that’s where the fun is, isn’t it? We make our days, we make our work. Yeah, yeah, so millennial of us, but we’re not complaining.
So, rather than write an essay about what it is we do for a living, we thought – why not show you what we do in pictures? Pictures paint a thousands words and all that. The day we picked was some time in January, where Yoyo shot campaigns with MO&Co and Chanel – that you guys saw here – featuring the latest Gabrielle bag and Rouge Coco Gloss. I’m lurking in the shadows as per the norm, but I make a cameo during our rather unglamorous lunch break – Hainanese chicken rice out of styrofoam boxes, no less! – outside a hoard of giant tanks. #werq
Tell us what you think of our little visual journal and if it is anything like what you imagine, or if you wish to see more stories like this. Maybe in video form next time, huh? If you want to see what we do when fashion week rolls around the corner, shimmy down over here.