We Investigate: What Even Are Beauty Cushions?
Are they pushing traditional liquid foundations off the shelves? (Plus, the five beauty cushions on our radar that you need to know.)| August 31, 2016
The South Korean beauty industry can be credited for many of the trends that we have today. Among the many things that they’ve gifted to the beauty world, the most interesting yet is none other than the beauty cushion. Appearing as a thick, circular compact on the outside, each cushion holds a thin sponge and a squishy centre that oozes product when touched, hence the titular “cushion”. It is sort of like the molten lava cake of face products. I said sort of.
First entering the market as an on-the-go alternative for BB cream users of the world, beauty cushions have since evolved to hold foundations, colour correctors and blushers. That’s as far as we know. When it comes to beauty products, there’s no telling what the South Koreans can come up with. How does it differ from regular liquid foundations, though?
Well, think of beauty cushions as liquid foundations that you can actually take along with you for touch-ups. After all, no one wants to carry a bottle of liquid foundation and a beauty blender in their handbags. Just think of the potential mess. A beauty junkie’s nightmare, that one. The product in beauty cushions are also designed to be lightweight and easy to apply, so you get adequate coverage without a cakey or heavy finish. Most also come with some level of luminosity, giving that natural, dewy South Korean celebrity glow.
So far, so good, right? If you’re the sort who likes that no-makeup look, prefer not to cover your skin with traditional liquid foundations or just want some light coverage on an off-day, then the beauty cushion is for you. On days where hardier, long-wear coverage is needed to hide stubborn zits, obvious veins and redness, stick to your traditional liquid foundation.
Did your favourite beauty cushion make the cut? Tell us in the comments below. (Also, we finally got Facebook. Like us over here, maybe?)