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The Only Reason You Need To Visit Seoul

Guess how much all of these South Korean beauty products cost?

As you may have guessed from Yoyo’s Instagram, we’re in Seoul! People visit Seoul for several reasons: K-pop idols, food, fashion, sights and the BEAUTY PRODUCTS. South Korean girls are famous for their porcelain skin and makeup techniques, and judging from how South Korean beauty brands are slowly taking over the world, it seems like a classic case of cause and effect. To put it plainly – South Korean beauty brands are the shiz.

Myeongdong, one of the city’s prime shopping districts, is basically the closest you can get to the fountain of youth. Comprising a network of dizzy, bustling streets, Myeongdong is lined with one South Korean beauty store after another – The Face Shop, Missha, Holika Holika, Etude House, the gang’s all here. It’s not surprising to find three branches of the same brand within a stone’s throw of each other. Forgot to get that facial mask from that store? No problemo, there’s another store seconds away.

I was so excited to go nuts in Myeongdong that I LITERALLY dreamt of shopping at Myeongdong whilst still in Singapore. I swear I’m not trying to be funny, it really did happen. It’s not only the concentration of beauty stores at Myeongdong that’s exciting – the prices are wallet-friendly to the point of ridiculous. And they KEEP GIVING YOU FREE THINGS. Not itty-bitty samples packs, mind you. I’m talking full-sized products, absolutely FREE. Here’s what I ended up with within an hour of speed walking in Myeongdong:

Laneige’s Lip Sleeping Mask, 18,000 KRW
Etude House’s Kissful Lip Care Lip Scrub, 4,500 KRW
Etude House’s Moistfull Collagen Sleeping, 10,000 KRW
Etude House’s Colour My Brows Mascara, 6,000 KRW
Etude House’s Drawing Eyebrow Pencil, 2,800 KRW
Etude House’s Proof 10 Primer, 5,500 KRW
Clio’s Kill Black Liquid Eyeliner, 18,000 KRW (Came with a free Salon de Cara Mascara)
Clio’s Kill Cover Pro Artist Liquid Concealer, 12,800 KRW (Came with a free Kill Cover Pro Artist – Pencil Brightener and Pro Artist Pencil Concealer)
Heroine Make’s Eyebrow Scissors (from Olive Young), 12,000 KRW
Heroine Make’s Eyelash Curler (from Olive Young), 12,000 KRW
Poretol’s Milk Sheet Masks (Box of 10, from Olive Young), 10,000 KRW
Skinfood’s Bird’s Nest Sheet Masks (Pack of 10), 10,000 KRW (Came with a free pack of 10 Rice Sheet Masks)
Missha’s Safe All Around Safe Block Essence, 9,800K KRW (Came with a free bottle of the same product)
Aritaum’s Vita C Sheet Masks (Pack of 10), 10,000 KRW
Aritaum’s Cucumber Sheet Masks (Pack of 10), 10,000 KRW (FYI: Buying another pack would have earned me three extra packs of 10 for free.)
Aritaum’s Lip Patch (Pack of 5), 5,000 KRW

And how much did all of THAT cost me, you ask? 156,400 KRW, which translates to about 180 SGD or 130 USD. Uh huuuuuur. They’re all good, tried-and-tested products, by the way. We’ve raved about Aritaum, Clio and Skinfood before. Now you see why I was so excited to come to Seoul?

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