WATCH: Chanel’s #CocoGameCenter Will Be The Coolest Thing You’ll See Today
Arcade games, claw machines, pop-up exclusives, first dibs on the new beauty collections and YOU'RE INVITED. Let Yoyo show you what to expect.| April 27, 2018
When it comes to collection launches, is there anything that Chanel can’t do? On the runways, we had data centres, giant space rockets, the Eiffel Tower, Ancient Greece and a series of towering waterfalls. Off the runway, it was anything from surprise concerts with Pharrell at a fragrance launch in Paris to a full-fledged Coco Cafe, cakes, coffee and all.
After making stops in Tokyo and Seoul, Chanel Beauty presents Coco Game Center, where The Luxe Art Museum in the heart of our city is transformed into a Chanel-themed game arcade. They have claw machines! They have arcade machines that actually work! They have race car rides where you can pretend to race through Paris! They have slushies!
Anyone who visits will also get first dibs on the latest goodies from the Cruise 2018 make-up collection and the Les Beiges and Hydra Beauty collections. Plus, the pop-up has products that you won’t get anywhere else, such as the N°5 L’Eau On Hand Cream and Les Beiges Touch-Up Set. You’ll also get to try on the new Rouge Coco Lip Blush and Chance as well as the classic Rouge Coco bullets. Basically, it’s your weekend covered.
We want you to see the Coco Game Center in all its splendour when it opens officially from 28 April to 6 May, so make sure you sign-up over here to secure your slots.
Above, Yoyo shows you the highlight and what you can expect from the sprawling space. Happy Coco Games and may the odds be ever in your favour! Insert coin! Ready player one!
What To Read Next: The Best of Beauty: Our April Favourites, These Two-For-One Makeup Multitaskers Are Anything But Gimmicky and The $114 Essence Mist That Turned Me Into One of THOSE People | Cover Image: YOYOKULALA.com, Video Editing: Natalyn Chan