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How To Pronounce All Your Favourite Beauty Brands

Some of these are tongue twisters alright. Some sound completely different from how they look. But, after this? You'll be a pro the next time you're at Sephora.
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When it comes to beauty products, finding which one works best for you is one thing, but learning how to pronounce it is a whole other thing. The vexing situation of trying to get help from your beauty advisor on the whereabouts of your favourite toner in Sephora can lead to bouts of gibberish words, embarrassing laughs and furrowed eyebrows.

It gets worse when someone else jumps in and starts a persuasive speech on why the “i” in Oribe should be silent. You just don’t know who to believe anymore. Are the two of you even talking about the same brand to begin with? Who can tell?

Well, let yourself be the one to set the record once and for all.

There are quite a few brand names that will spark intense discussions and searches on your part, only to end in Youtube videos of robotic voices butchering pronunciations. There are phonetics, but who even has the time to decipher what they are saying.

So, to make things so much easier for you, to turn you into a pro the next time you’re at the Sephora and to clear the air once and for all, we picked 20 of the most commonly mispronounced beauty brands of the moment, some classics, some new. You may need to get your French on for some of them, but it’s fun, trust us. For the fashion counterpart to this, head on over here to learn about them.

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