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A Study In Street Style: Evangelie Smryniotaki

Whether in a boiler suit, insanely oversized sweater or a floor-sweeping Valentino dress, our favourite Greek – better known as @styleheroine – always serves it with an impeccable sense of balance.

They say the best runway is the one on the streets. The runway is where the official action happens, but it is on the streets that real style, worn by real people, is born. In “A Study In Street Style”, we turn the spotlight on some of the most notable street style stars of industry. If ever you’re dry on outfit inspiration, just check back here. We guarantee you’ll leave with at least a handful of styling ideas. That, or your (imaginary) money back.

We love a woman who understands the timelessness and profound versatility of a suit. We love said woman even more when she gives the world unexpected ways to wear a blazer. Case in point: Evangelie Smryniotaki and her pairing of Balenciaga’s now-famous hourglass blazer with white tights and The Row’s white bow mules. It is like corporate meets the ballet in the most unexpected way possible.

Smryniotaki – who is Greek, and a pal of ours! – is the creative mind behind Style Heroine, which first started as a blog but has since evolved into an online magazine filled with original visuals directed by the lady herself. Her Instagram – which happens to be one of my favourites, apart from our own, of course – is a digest of sorts, serving equal, generous doses of artsy shots and outfit ideas. It’s the sort of feed that makes you want to heave a relaxing “ahhhh”.

On the streets, Smryniotaki is a street style photographer favourite, oft spotted in Celine and Valentino, though there is a good mix of brands with different personalities as well: Alessandra Rich, Gabriela Hearst, Brock Collection, Ellery, Balenciaga, Maison Margiela, Off White, Saint Laurent. She has a knack for going to these vastly different brands that offer vastly different things and blending them together in a way that is seamless and coherent.

Simplicity seems to be the key. She’s experimental, but there’s always balance and a preference for the clean-cut, whether it’s pairing a big neck bow with minimal coat and neat, low ponytail, or a simple white t-shirt with a hot pink Stella McCartney skirt. “You can see me wearing something bright or, another day, something really dark. I don’t think I have a certain style – it’s more contemporary, it’s never too girlie and apart from that it depends on my mood,” she says in an interview with Matchesfashion. And that is what makes Evangelie so much fun to follow.




What To Read Next: A Study In Street Style: Natasha Goldenberg, Proof That Festival Dressing Doesn’t Have To Be About The Cliches and 5 Minty Fresh Ways To Dress Yourself, As Told By The Streets | Cover Image: Tyler Joe via Elle US

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