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An Up Close Look at The Nike x Yoyo Cao Sneaker Collaboration

You might have previously caught wind of my dream Nike collaboration on Instagram. Now here's the full reveal. Take a closer look at the design and inspiration behind it all.
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It’s no secret by now that I have a longstanding obsession with sneakers. And particularly, white sneakers. They are the shoes that I reach for on the daily, whether I’m out and about running errands or looking to lend a casual flair to a formal outfit. You can’t quite go wrong with them. Granted my unwavering loyalty to white sneakers, when Nike approached me last year to work on a pair together, you bet I was ecstatic.

Being a sneaker enthusiast myself, I had a clear vision going into the project. Not so much interested in the seasonal trends, I wanted to design a pair of sneakers that was a timeless classic. After all, that was what sneakers meant to me – footwear that I could wear for months and months on end without concerns of falling out of trend. In picking the sneaker style, I went with what is personally my favourite cut and also one that I believe is generally flattering on everyone, the Nike Blazer Mid. It cuts off slightly above the ankle at a height that is suitable for even those on the petite end. As for the colourway, it was really a no brainer. You can’t go wrong with white and it essentially pairs well with anything and everything. What’s a sneaker without functionality and versatility?

At the same time, I had also to find a distinguishing quality to make them truly unique. If you were to observe the shoes, you’d notice that the Nike Swoosh is cut from a contrasting fabric and the back of the shoe reads “Hey” on one side and “You” on the other. A great conversation starter, don’t you think? The greeting, inspired by my travels and all the people from different walks of life that I have met, is meant as an ice-breaker when you meet someone new in a foreign land.

Practical yet with a touch of personality, the sneaker is a perfect representation of my personal style. It’s been an amazing experience getting to create my own sneaker with Nike and you can say, it’s a dream come true! Thank you so much to everyone at Nike for making this collaboration come to life.

You can now shop the pair, exclusively available for sale here. Go ahead and let me know what you think about the shoes over at Instagram. I’ll see you on the other side!

What To Read Next: Where to Buy the Vintage Repurposed Necklaces You’re Seeing Everywhere on Instagram, 3-in-1 Makeup Products That Will Make Getting Ready A Whole Lot Easier and 5 Korean Drama and Pyjama Pairings to Stay In With Cover Image: Qide Sim. All images: YOYOKULALA.com

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