X

Subscribe to our Newsletter!

DON'T MISS A THING.
YOYOKULALA
Top Banner Ad

What Everyone's Talking About

Icon Icon Icon

At Max Mara’s Cruise 2020, Pop Culture Merges With Berlin’s Rich History

With touches of Bowie and Dietrich yet fully Max Mara, it was pristine, a presentation that bridged the divide between the young and the "old" in fashion.
|

In the recent seasons, we’ve noticed a shift, a particularly positive one, where more mature women are finding themselves on the runways of fashion houses. This time for Max Mara, we were graced with the presence of Ute Lemper, a superbly revered actress and singer, who beautifully performed for guests the night before walking the Max Mara Resort 2020 show herself.

Held at the Neues Museum in Berlin, the house presented a collection that circled around the city’s rich culture with influences from David Bowie and actress Marlene Dietrich, both whose careers were greatly tied to the city. The connection between the collection and the source of inspiration won’t hit you like thunderbolts of lightning, but comes more like gentle, subtle waves.

Both Dietrich and Bowie challenged gender norms with their androgynous style. Dietrich’s suits became her signature, while Bowie’s beloved, personal brand of polished flamboyance often turned to texture and patterns. With that essence, Max Mara created peacock-like fabrics, shoulders embellished with little flowers almost reminiscent of porcelain, and metallic elements in every detail.

Without a doubt, tailored numbers came down the runway, and with Max Mara’s signature coats, no less. There were also pleated skirts in grey and white pinstripe, dresses that draped like a silk scarf, and turtlenecks so sheer they gave your skin a sheen. The metallic references were everywhere: suits that looked like brushed silver, champagne gold pants and hammered metal jewellery, a nod to the museum’s treasures.

Max Mara will always be a symbol of sophistication and class, never failing to exceed the boundaries of age, bridging the gap between young and “old” fashion. The show was a celebration of culture and history, coming together as one.

What To Read Next: Capturing Behind-The-Scenes Moments at Exhibit’s Summer ’19 Campaign, The Cool Girl’s Manual On What To Pack For Summer Vacation and Gucci Takes A Stand On Politics, But Makes It Fashion | Cover Image: Natalyn Chan

LIKE WHAT YOU SEE? SHARE IT!
Icon Icon Icon
What to Read Next
Fashion A Glossary on Gabrielle “Coco” Chanel & Her Favourite Things Think you know the Mademoiselle like the back of your hand? We'll see about that...
Fashion THE SHOOT: Fancy Ear Things That Put The “Ear” In Ear Candy From oversized crystal droplets to an adorable miniature torso, these are the type of earrings you'd crave for at any time of the day or year.
Fashion [CLOSED] KULALA Holidays XI: Win H&M Shopping Gift Cards Worth $200! For the penultimate episode of KULALA Holidays, we give you the gift of SHOPPING MADNESS. You know what to do.

Talk to Us!

Subscribe to our Newsletter!

DON'T BE A STRANGER.