X

Subscribe to our Newsletter!

DON'T MISS A THING.
YOYOKULALA
Top Banner Ad

What Everyone's Talking About

Icon Icon Icon

Backstage Access: An Insider’s Look At Sportmax Spring/Summer 2019

There's nothing quite like being front row at the show, but there's a certain privilege that comes with being backstage, chaos and all. Come with us behind the curtains at Sportmax.
|

Having the amazing opportunity to enter the backstage area of a fashion show is a privileged experience that needs to be shared with the entire world. It’s intriguing, exciting and you get to see the collection before everyone else. Just how amazing is that?

On top of that, it was my first time experiencing one. Needless to say, I had to get used to manoeuvring around without getting death stares by staff or shouted at to move out of the way. Ducking, side-stepping and keeping both eyes on the surroundings while making sure to get a good shot of the models whizzing across the room is not an easy feat, but alas! It’s an absolute honour seeing and feeling everything up close and in detail, watching each look come to life as the models get dressed.

Backstage, it felt chaotic, but there’s always the eye of the storm. Amid the ushering and the shooing of girls in the right direction – and us on-lookers out of the door – there was a system. There was a common goal and that was to put on a killer show. Without further ado, may I present to you, the photos taken backstage at Sportmax.

What To Read Next: All The Best Looks We Found From Milan Fashion Week’s Street Style SceneSergio Rossi May Have Had The Sexiest Showcase In Milan and For Spring, Marni Serves Up A Fresh New Perspective Amid A Sea of Beds | Images: Natalyn Chan

LIKE WHAT YOU SEE? SHARE IT!
Icon Icon Icon
What to Read Next
Fashion Taking The Parka From The Mountains To The Streets To wrap up the year, we show you how to give new life to that parka that only sees the light of day when there is a mountain to climb. Heave-ho.
Fashion Brand To Know: Natasha Zinko The Ukrainian-born, London-based designer is a rising favourite among the fashion month pack. Here's what you need to know about eclectic tough-meets-feminine eponymous label.
Fashion From Jacquemus To Monse: How To Pronounce Nine Labels of The Moment You already know the big names, but what of the young cult labels seen all over the street style pack? Grab your pencils for class is in session.

Talk to Us!

Subscribe to our Newsletter!

DON'T BE A STRANGER.