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Backstage Access: An Insider’s Look At Sportmax Spring/Summer 2019

There's nothing quite like being front row at the show, but there's a certain privilege that comes with being backstage, chaos and all. Come with us behind the curtains at Sportmax.
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Having the amazing opportunity to enter the backstage area of a fashion show is a privileged experience that needs to be shared with the entire world. It’s intriguing, exciting and you get to see the collection before everyone else. Just how amazing is that?

On top of that, it was my first time experiencing one. Needless to say, I had to get used to manoeuvring around without getting death stares by staff or shouted at to move out of the way. Ducking, side-stepping and keeping both eyes on the surroundings while making sure to get a good shot of the models whizzing across the room is not an easy feat, but alas! It’s an absolute honour seeing and feeling everything up close and in detail, watching each look come to life as the models get dressed.

Backstage, it felt chaotic, but there’s always the eye of the storm. Amid the ushering and the shooing of girls in the right direction – and us on-lookers out of the door – there was a system. There was a common goal and that was to put on a killer show. Without further ado, may I present to you, the photos taken backstage at Sportmax.

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