The Season of Making Things Your Own, Your Way
Customisation's the new cool. (Plus, four of our favourite places to do it.)| July 8, 2016
With all this talk of streetwear, of making a certain article of clothing your own regardless of what it was originally intended for, the idea of individuality follows. (By the way, do yourself a favour and read this thought-provoking interview by T Magazine involving Gucci‘s Alessandro Michele and Vetements’/Balenciaga‘s Demna Gvasalia.)
More and more, we’re seeing all these cool kids sew their own patches and embroider names on denim and bomber jackets, taking souvenir t-shirts out of merch stores and into the streets, and tearing jeans apart only to patch it back up again. It’s the season of breaking the traditional conventions (and seams) of fashion – and the luxury fashion houses know it. Gucci recently announced that its wildly popular silk bomber and denim jackets, “Ace” sneakers and mules are now personalisable and customisable. Then there’s the old-school made-to-measure service for suits. Louis Vuitton has been on this make-it-your-own bandwagon for a long time with its Mon Damier and Mon Monogram.
For us, we’re totally sold on the idea. Judging from how much you guys liked this Double Trouble sweatshirt and these Nike ID sneakers, we think you do too. What’s not to like about a one-of-a-kind thing? It’s dang cool. You can’t possibly bump into anyone with the same thing as you do. And if you do, you know who did it first. *wink wink*
Photo: Yoyo Cao