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Brand To Know: Sid Neigum

With the golden ratio at the back of his mind, the up-and-coming Canadian designer – crowned "one to watch" by Vogue – puts the clever back into everyday clothing.

When it comes to clothing, we’ve always been the kind of people who believe that drama and pizzazz need not necessarily equate to ostentatious, in-your-face details. It is these kinds of clothing that get the most wear and stay with you the longest, because they’re timeless yet statement-making, minimal yet surprising, dramatic yet versatile. Sid Neigum and his eponymous label are all for that.

Rather than count on embellishments or print, the up-and-coming Canadian designer woos pristine construction and fluid fabrics. Structured pleats crafted from sheer chiffon, coats with elongated sleeves, draped cowl neck velvet gowns of Grecian goddess proportions that seem to ripple with movement.

According to Vogue, Neigum gets his inspiration from his seamstress grandmother. Because she couldn’t afford traditional embellishments, she embellished her clothing with construction instead. Neigum also works the idea of the golden ratio into his clothing. The pieces may come with an ease, but nothing about them is haphazard.

Neigum – whose beau happens to be Chloe Gordon, one half of the design team behind rising label Beaufille – is slowly but surely gaining a following. Net-a-Porter has already picked up his fall collection (and the prices are seriously kind on the wallet). Vogue named him among the “16 Designers Who Won 2016“. He has already dressed the likes of Kim Cattrall, Coco Rocha, Jennifer Aniston and Jada Pinkett Smith. We’re keeping our eye on Neigum, that’s for sure.

Sid Neigum Twist-Front Stretch Knit Top

Sid Neigum Cotton-Blend Poplin Peplum Top

Sid Neigum Cutout Twist-Front Ribbed Midi Dress

Sid Neigum Crushed Velvet Draped Gown

Sid Neigum Crushed Velvet Wrap Midi Skirt

Sid Neigum Draped Twill Jacket

What To Read Next: Brand To Know: Petar Petrov, Conversations: Ada Kokosar On Her Insane Paciotti By Midnight Collection and Could Pink Be The Unexpected Colour For Fall? | Collage: YOYOKULALA.com, with images by Sid Neigum

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