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Brand To Know: Amina Muaddi

If vintage glamour and power in femininity sounds right up your alley, this could be your next favourite footwear brand.

Listen, shoes are serious business, and we take pride in seeking out the very best in footwear. So when we found out that the darling of the world of shoes, Amina Muaddi, founded her very own eponymous line of footwear, we were beyond excited. A little giddy to be honest.

This young shoe designer is not a one-shot wonder, nor is she a newbie in the footwear industry. After moving on from Oscar Tiye, a brand she co-founded at just 25-years-old, Muaddi has been consistently pushing out only the sleekest, cutest, and most lust-worthy heels that seem to take shape of our wildest shoe dreams. Her designs in her newest line can be easily described with these three words: feminine, cool, and luxurious. Every heel and every boot brings with them an aura of understated glam. The satin and Swarovski crystals she so liberally uses on most of her creations help, too. Like a powerful ode to femininity, Amina Muaddi’s creations embody spirited confidence and vintage glamour.

If you’re in need for a pair of heels to take you through your next night out, or a pair of boots to help you serve looks on the daily, chances are you’ll find just what you need at Amina Muaddi. Every pair in the debut collection is so bravely unique and adventurous, it could quite possibly transform you as a person the moment your first steps in their heels. Or boots. Either way, it’ll be the same cool-girl factor that drives you giddy with confidence and style. Their signature flared shape of their heels delivers as much function as form – the sturdy triangular base makes walking in five-inches a breeze. Okay fine, maybe not a complete walk in the park, but it’s the practical choice to go for if you want to reduce the chances of a blister by the end of the night. Leave the backup sneakers at home, you’ll survive in an Amina Muaddi just fine.

Already championed by Instagram cool girls and style icons, you can find Amina Muaddi at familiar online retailers such as Net-a-Porter and Farfetch. One scroll through their catalog and it’s hard not to stop at every pair. Tulle wrapped pumps that are perfect for spring, over the knee soft leather boots in an vast array of colours that look as comfortable as they are gorgeous, and turquoise embellished slingback pumps that seem to be screaming, “Cart me out!” We simply cannot refuse them. Fair warning: We won’t be responsible for any splurging and maxed out credit cards. Yoyo has already done some damage and bought a few pairs herself. You heard it here first – Amina Muaddi is the next brand to know.

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