Brand To Know: Maggie Marilyn
Being a sustainable and affordable brand in the time we live in, all while cool girl-worth pieces, is no easy feat. It's no wonder why she's been shortlisted for the LVMH prize.| July 27, 2018
The tree-hugging movement has been growing larger and larger in the more recent years, where finding someone who is at least a little environmentally-conscious is not difficult. As an environmentalist myself, I’ve found that an affordable and environmentally sustainable brand that doesn’t only sell clothes made from uncombed cotton is an extremely rare thing. Even amongst the thousands of brands out there, there are only a few good ones, like Re/done or Reformation.
Yet, at only 24 years old, Maggie Hewitt has already launched her sixth eco-friendly collection for Maggie Marilyn, catering to the trend-conscious consumer using sustainable materials and practices, all without compromising on quality. For example, she uses silk from sources like a family-run mill in China that supports the whole village. Or a full, pleated skirt made entirely from recycled plastic bottles. It’s taking the extra step.
But, don’t stop there. Hewitt’s a-ok with you buying less from her. After all, no consumption, no waste. She also supports her local fashion industry by producing from them instead of opting for cheaper alternatives overseas, which really helps to benefit the local artisans.
Filled with ruffles, effortless and very, very wearable pieces, most of the pieces are able to be worn as both day and night looks. The versatile and investment-worthy designs are also part of the brand’s values of sustainability and lessening consumption. It’s modern and current, with the occasional mix of sporty, pairing shirt dresses with track pants. The feminine, power-girl vibe is something we really love, along with the use of silk and different fabric manipulations.
Hewitt’s first collection debuted on Net-A-Porter. Just let that sink in for a bit. She’s also been shortlisted for the LVMH prize and her label’s now globally recognised. That’s good news for us – but perhaps not so good for our wallets.
Leap of Faith cotton-twill mini dress
Elle Woods gathered silk-satin blouse
Boring People Get Bored pleated chiffon midi skirt
Be Strong and Courageous gingham cotton and herringbone wool trench coat
Aimee’s striped silk-satin shirt
Shine In The Dark hooded cotton-jersey mini dress
Somewhere convertible ruffled pinstriped silk-satin mini dress
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