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Brand to Know: Par Moi

Home to the season's highly sought after ultra-feminine prairie dresses and beaded accessories, this under-the-radar Australian label might just be our best kept secret.

Every year when summer rolls around, the lead up to it almost always takes us on a search for THE definitive dress of the season. We’ve gone through the phases – the wrap dress, the printed maxi, the ones that can hide the food baby you conceived over brunch. Enter the Instagram ‘It’ girls current collective obsession: the Prairie dress. Cut from dainty floral fabrics and in a distinct borrowed from the Victorians silhouette, these ultra-feminine dresses recall the romanticism of the era. As though made for prancing around vast lavender fields in an European countryside, these quaint dresses make a bold statement about summer’s arrival.

Under-the-radar Australian label Par Moi is home to an array of these Victorian-esque dresses. At Par Moi, these charming dresses are birth from a captivating narrative. Every piece from the label is designed, drafted, cut and sewn by its founder, Ashiya Omundsen. What further sets the brand apart is the option of customising every dress that you see on site. You could write in to request for specific adjustments to sizes for dresses that fit you like a glove and even communicate your choice of fabric. Granted the nature of every garment’s make, Par Moi’s pieces are exclusive to limited numbers.

Naturally, at a label which approaches the production of its garments as a labour of love, environmental consciousness sits firmly at the core of it all. At Par Moi, fabrics are largely sourced from deadstock or surplus supplies. Built from a business model that is almost bespoke-like in nature, the capped quantities go a long way in reducing the brand’s ecological footprint.

With price tags under the AUD$300 range, Par Moi’s dresses come as affordable as bespoke dresses do. The dresses might have occupied significant real estate in our hearts but it’s oh-so adorable beaded necklaces deserve mention, too. If you’ve been keeping tabs on the ‘gram, you’d know these beaded necklaces are another sought-after summer trend.

Killing two birds with one stone – we got you ‘fam.

What To Read Next: Co-Ords are the Ultimate Cheat Code to Fuss-Free Summer DressingSummer is Not Over but Thanks to Loewe We’re Already Dreaming of the Next and I’m Letting You Inside My Basket Bag Obsession | Cover Image: Qide Sim. All Images: Par Moi.

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