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Brand To Know: Pop & Suki

Think of it as fifties and sixties retro seen through a millennial lens, with a bit of customisation on the side and what we like to call a "happy" price tag. Simply put, a winning formula!
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First, add actress Suki Waterhouse. Then, add television presenter Poppy Jamie. Finally, pour in a vintage fanny pack that they stumbled upon and subsequently left them wondering, “Why don’t people make bags like these anymore?” Leave your mix to set and viola – you have Pop & Suki.

Designed with versatility and personalisation in mind, the besties started out with classic silhouttes like the tote and the camera bag. “Making it your own” is something that is central to Pop & Suki, which translates to monogramming, charms and interchangeable straps, as is a retro attitude that one might glean from the name, materialising in materials like gingham and taffeta. Please also take a moment to appreciate their Takeout bag.

One look at the brand’s Instagram might give you a complete sugar rush for it is filled with candy-coloured pictures made with pastel dreams. “The number of pastel images I have saved on my phone currently practically fills up my camera roll,” Jamie tells Vogue.com. Can you say “millennial approved”?

Why, yes. Yes, we can. With such a winning formula, it then comes as no surprise that the pair have since expanded to include desk accessories (cute) and candles (also cute) that are again, all customisable. The best part? Pop & Suki is pretty affordable. Considering the famous name behind it and its legions of famous fans that range from Lena Dunham to Rosie Huntington-Whiteley, not bad at all. You can shop their pieces from their here. (Seriously, that Takeout bag!)

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