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Brand To Know: Rokh

With a repertoire that includes Louis Vuitton, Chloé and Celiné and over 120 stockists the world over, Korean designer Rok Hwang is the one to watch in a post-Philo era.

When Phoebe Philo announced her exit from Céline, cries of despair could be heard from all over the world. It marked the end of an era and we were all left stranded with little hope as to what our future wardrobe would hold.

Alas! Not everything is lost yet with emerging Korean designer Rok Hwang standing at the light at the end of the tunnel. Having worked under Philo herself during her legacy at Céline, it’s no surprise that his brand carries echoes of her aesthetic.

The London-based label launched in 2016 and has gained global recognition since with over a 120 stockists that include major online retailers like Net-a-Porter and Farfetch. His repertoire also includes freelance work at Louis Vuitton and Chloé, so this man really knows what he’s doing.

Hwang describes his work to be inspired by youth and personal identity, with his clothes embodying a type of feminine masculinity that is strong, classic and elegant all at the same time. Familiar clothes like trench coats and suits are often seen in the collections, but with an added twist. He favours deconstruction, playing around with twisted seams, cut-open sleeves and exaggerated hemlines looking like parts that were taken apart and pieced back together. He summarises in an interview with AnOther Magazine, that his collections are like choosing what to read from a bookstore, “it may be a similar genre [to one you’ve read before], but from a different writer.”

With the no-fuss, wearable designs from Rokh, it’s safe to say that the discreet chic style is working out extravagantly for both Hwang – and us. Shop our favourite pieces from the designer on the rise down below, including an understated open-sleeved trench coat as well as the a colour-blocked asymmetrical skirt.


What To Read Next: 7 Warm Weather Coats That Are Not OxymoronsIs It Just Me Or Is Green Suddenly The Colour To Be Seen In? and A Study In Street Style: Evangelie Smryniotaki | Collage: Natalyn Chan, Images: Rokh 

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