WATCH: We Take The Chanel J12 Watch From Day To Night
Casual in the A.M, party in the P.M! In collaboration with Chanel.| August 8, 2017
When Chanel released the J12 watch in 2000, first in black and later in white in 2003, the house sealed in a turning point in watchmaking history. Not only was its signature ceramic a technical achievement (it can only be shaped and polished by diamonds, just saying), the J12 was a statement of aesthetic contradictions. It was both masculine and feminine, strong yet elegant, statement-making, but subtly so. When Chanel released the J12 in black and white, the two colours Gabrielle Chanel was so fond of whether together or apart, yet another kind of duality was added to its persona: day and night. Not that you can’t wear the black in the day or white in the night. The black and white were not meant to be opposites, after all. More like the shadow behind the light.
In the finale of our three-part collaboration with Chanel, we take the J12 watch from a little boogie sesh in the day to champagne by the bar at night. Watch the what happened above. Don’t forget to read about that one time we took the J12 around the world, and the other time where we played around with its masculine and feminine sides.
What To Read Next: 3 Cities, Two Weeks, 1 Mademoiselle J12, Follow Me To Paris: How Our Couture Week With Chanel Went Down and WATCH: The Chanel J12 Is One Watch With Two Personalities | Video: Anue Management, Creative Direction: Yoyo Cao