WATCH: The Chanel J12 Is One Watch With Two Personalities
It is the perfect balance of masculinity and femininity. In collaboration with Chanel.| July 18, 2017
Consistency is one of the things that makes Chanel tick. While ever moving forward, Chanel constantly makes it a point to remember how it came to be and the woman who made it so. Whether we’re talking about today or three decades ago, the tweed or the timepieces, the very core of what it means to be Chanel is evident and consistent throughout. It is an identity that is clear, steadfast and timeless – but that doesn’t mean that it can’t have multiple personalities.
Gabrielle Chanel was fond of contradictions, and one of the most defining contradictions she loved was the sparring off between masculinity and femininity. She borrowed from the boys, but she still made women feel feminine. When Chanel first created the J12 back in 2000, it is this very balance of masculinity and femininity that came into play. You just can’t quite figure out which of the two the J12 is more of.
For the second instalment of our J12 project with Chanel, we played around with the idea of masculinity and femininity with the classic white and black high-tech ceramic editions. Keep your eyes glued to this space as we continue to explore more of the J12 in the coming month.
What To Read Next: 3 Cities, Two Weeks, 1 Mademoiselle J12, Follow Me To Paris: How Our Couture Week With Chanel Went Down and 12 Secrets You Didn’t Know About Gabrielle Chanel | Video: Anue Management, Creative Direction: Yoyo Cao