X

Subscribe to our Newsletter!

DON'T MISS A THING.
YOYOKULALA
Top Banner Ad

What Everyone's Talking About

Icon Icon Icon

The Reason Behind C/MEO Collective’s Success

The Aussie cult label has the winning formula.
|

Of the many born-and-bred Aussie labels, the one that garners the most recognition outside home turf is perhaps C/MEO Collective. In the five years since its inception, the team has won a sizeable fan base, both in and outside Australia. Celebs love ’em, we love ’em (C/MEO most recently collaborated with Solange Knowles, and that’s a stamp of approval in our books). What’s not to love, really? C/MEO is accessible, both price and availability-wise, but there’s also its clean aesthetic that translates into pieces that you’d want to keep in your wardrobe for a long time. The Resort 2017 collection was no different. Dressier versions of a trench coat, light-as-air dresses, blazers that had been cut and ruffled at the sleeves and a little fringe action for party nights.

Backstage, the atmosphere was surprisingly calm for a 10 AM show. The models were already dressed by the time I had arrived at 9.30 AM, all lined-up and ready to go. Head designer Siham Elmawey was all smiles in a white trench dress as she went from model to model, making adjustments to their sashes and printed neck scarves (which made their way into the front row goodie bags). No yelling, no running from room to room. No one freaked out even when the lights suddenly went off. Everyone just whipped out their phones, turned on the flashlight and carried on as normal. Colour me impressed.

 

Photos: Candice Chua

LIKE WHAT YOU SEE? SHARE IT!
Icon Icon Icon
What to Read Next
Fashion Are Big, Utilitarian Pockets Replacing The Need For A Handbag? If you're as sick of sewed-up, shallow pockets and overcomplicated blouses as we are, get ready for a new age of practicality.
Fashion We Can’t Stop Wearing Jewel Tones It looks like purple is the warmest colour for us this fall season. What about you?
Fashion Gucci x Net-a-Porter is Here…and We Got First Dibs The capsule collection is as Gucci as it gets.

Talk to Us!

Subscribe to our Newsletter!

DON'T BE A STRANGER.