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Welcome To The New Exhibit

A new season, a new girl, a new campaign. (Psst, you can start shopping the new Fall/Winter 2016 collection already!)
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Entering a new season is like hitting the refresh button. As Exhibit enters its third year of creating in-house collections, the team presents a different side of the Exhibit girl. Monochromes are dropped for deep and bold jewel tones, clean canvases make way for rich textures of satin and velvet. Exhibit’s signature minimal and clean silhouettes remain at the core of the Fall/Winter 2016 collection, but everything else has changed. The girl is edgier, but she’s also more womanly and romantic. A little dark, too.

For the collection’s campaign, the Exhibit team moved out of the studios of the last two seasons and into the wild. Well, wilder side of Singapore, anyway. Lensed by homegrown photographer Lenne Chai, the luxe textures of the Fall/Winter 2016 pieces are contrasted with the grittiness of sand, wired fences and a weathered vintage car. The Exhibit girl has many sides to her and she’s on a road trip to discover them all. Care to hop on-board?

Fluffy interpretations aside – indulge me for a second, will ya? – those of you itching to get your hands on the pieces will be glad to know that you can. Like, right now. We did tell you that the collection was #seenowbuynow, right? Get a head start with your fall shopping and head on over to the newly revamped exhibitstore.co to shop the first edit from the Fall/Winter 2016 collection. We promise we won’t tell. (If you missed the runway show on Friday, see the backstage moments and read the story behind it here.)

 

Photos: Lenne Chai, Styling & Direction: Yoyo Cao, Makeup: Elyn Khoo, Clothing: Exhibit, Model: Saida

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