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Fashion • May 16, 2017

Guess What? Exhibit’s Pre-Fall 2017 Collection Is Here!

by Yoyo Cao
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Barely a month after wrapping up our Spring/Summer 2017 pop-up at TANGS Orchard, we’re back again with Exhibit’s Pre-Fall 2017 collection. Surprised? A good kind of surprised, I hope. As we work hard at prepping for our next runway show at Singapore Fashion Week, we wanted to create a capsule collection that will tide you guys by before the big show. My team and I were focused on creating sleek pieces that, like every other Exhibit collection, can easily blend into your everyday wardrobe. Moving on from the pinks, blues and reds of the previous collections, this time we’re onto warmer colours like olive, rust and oxblood.

We also wanted to show a girlier side of the Exhibit girl, which explains the skirts and dresses. (There are plenty of pants as well, not to worry if you’re more into that.) The makeup is really bold yet feminine as well, but I really love how it turned out in the pictures. For the campaign, we got local photographer Tim Suen of High Snobiety on board. Tim usually shoots street wear, so we thought he’ll be able to bring an interesting contrast to the feminine feel of the clothing.

The collection drops online this Thursday at exhibitstore.co. Don’t forget to follow us on Instagram to know exactly when to start adding to cart! Let me know what you think of the new collection and campaign. I’d love to know.

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