Behold – Exhibit’s Winter 2017 Campaign Has Arrived
The entire crew woke up at 4 a.m. to shoot this and it was so worth it. See the full shebang, then shop the first pieces from the collection straight away.| November 1, 2017
You’ve seen the teasers. You’ve seen the show. Herein we present the last piece of the puzzle – the campaign. Shot once again by local photographer Lenne Chai, the theme of the shoot takes the story of Exhibit’s Winter ’17 collection beyond the runway and into the fantasy. We don’t have ancient castles on the island – yes, we shot these in Singapore – but forests, seemingly boundless fields, open skies and sunlight? Those, we have plenty.
To capture that otherworldly etherealness, the entire team – all 12 of us, from the dressers to the models – got up at 4 a.m. to prep and wait for that exact golden moment when the sun is just coming up and the morning mist is still lingering in the air. Some of the team got up even earlier than that, kudos to them. We were drowsy and half-awake, but the moment the sun came up and we saw how the models looked against it – oh heavens, was the lack of sleep worth it. As was the trudging through wet grass and the humidity that soaked through our shirts by the time we wrapped.
Browse the entire Winter ’17 campaign above and tell us what you think. If you feel so inclined to embrace your inner Exhibit warrior princess, the first ready-to-shop edit – which includes the leather shirt, contrast stitch jeans, ruffled cold-shoulder blouse and floral dress you see above – is already available on exhibitstore.co.
What To Read Next: Day In The Life: Welcome To Team Exhibit, See Every Look From Exhibit’s Show At Singapore Fashion Week and How Exhibit’s Runway Beauty Look Was Created | Images: Lenne Chai, Creative Direction: Yoyo Cao, Styling: Qi De & Rachel Tan, Makeup & Hair: Elyn Khoo