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Fashion Rewind: 5 Fashion Archive Instagrams You Need To Follow

From glorious 1990s Chanel to Carrie Bradshaw in Dior, meet your next late-night obsession. It is your daily dose of fashion education – in bite sizes!

As cheesy as it may sound, fashion is indeed always changing and evolving. One minute so-and-so is at the top, and the next minute, so-and-so is replaced with someone else. Public School’s Dao-Yi Chow and Maxell Osbourne most recently announced their exit from DKNY, for instance, so that’s another end of the designer musical chairs left hanging. While fans of the brand have every reason to feel anxious, there is a small silver lining, for with every exit comes a new era to be explored. Just look at what Alessandro Michele did for Gucci.

While fashion loves to move forward, a good part of moving forward involves looking back. We discussed that back when Vogue.com released free-for-all access to its Prada archives. Maybe that’s why we are so obsessed with stalking archives or trawling for vintage luxury finds. Like the good millennials we are, it’s even better if the trawling and stalking can be had in bite-sized portions. Here, we present the Instagrammers who have taken up the hefty task of sifting the Internet for deliciously chic content from fashion’s bottomless archives. Sasha Pivovarova in John Galliano’s Dior circa 2009? Got it. The original “supers” in minimal Chanel bikinis? Sure-thang. Our only complaint? Why aren’t there more of these archive Instagrams around? (Perhaps, we should set one up ourselves, anonymously. Hmm…)


Who doesn’t love some vintage Chanel? The French house has a long and illustrious history, but this Instagram chooses to focus on the 1990s, where Chanel’s maximalism was at its peak. Think Claudia Schiffer in Barbie pink tweed suits, Linda Evangelista draped in Chanel’s giant gold chains and pearls, Naomi Campbell in pigtails and a purple tweed mini dress.



Dior may be entering a new era with Maria Grazia Chiuri, but it is always interesting to look back at what her forebears brought to the brand. A 19-year-old from Chile has taken it upon himself to dig up the very best from John Galliano’s reign in the 2000s, arguably Dior’s most extravagant, dramatic and experimental time.



From Cindy Crawford to Kate Moss, this Instagram tracks some of the earlier cover, editorial and campaign work by the original supermodels from the 1990s.



The German photographer’s signature overexposed and raw style takes centrestage in this widely-followed fan page with 329k followers to date. Expect campaigns with Celine, Marc Jacobs and Louis Vuitton to 1990s pink-haired Kate Moss and Jake Gyllenhaal holding a giant bouquet.



I mean, since we’re on the topic of the 1990s and 2000s, we might as well talk about Sex and the City, right? Whether you like it or not, Carrie Bradshaw & Co. played a pivotal role in shaping everyday fashion in the previous two decades. This Instagram sets out to track all of the outfits worn by the famous four.


Photo: Sasha Pivovarova in Dior Spring Couture 2009/Getty

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