Femininity Takes on a New Narrative at Fendi and We’re All for it
Taking her cue from silver screen sirens, Silvia Venturini Fendi redefines femininity for the modern women with strong silhouettes rendered with a touch of vulnerability.| February 24, 2020
It’s hard to wrap our heads around the fact that, in what feels like the blink of an eye, it has been a year since the passing of Karl Lagerfeld. His death left gapping holes at two of the fashion industry’s biggest luxury maisons – Chanel and Fendi. At the former, his right-hand woman Virginie Viard has filled his spot. While at the latter, the final bow was all for Silvia Venturini Fendi to take.
In the time that the women have succeeded the helm, they have each proven themselves fit for the big shoes left behind by the legendary designer. Every season since has seen each designer come into their own. At Fendi’s Fall/Winter 2020 showing, Silvia Fendi truly honed her vision of what grounded the Fendi woman. Her starting place was the then controversial seventies film Maitresse – a narrative that traced the story of a woman who led a double life between being a dominatrix and a member of the working class.
Silvia Fendi’s point of view this season was equally as riveting as the silver screen sirens she was inspired by. For the first-time ever, plus-sized models walked the runway. The designer further upended the cookie-cutter stereotypes of models by including older women into the mix. “Especially because you talk to me and I am not really a prototype of that shape. So it’s liberating for me portray these clothes in a different way,” she explained in an interview with Vogue.com. We certainly stan a queen who takes a step in the right direction towards diversity.
The clothing, too, was defiant of the conventional approaches to femininity. Silvia Fendi established her own definitions, if you will, of what it means for a woman to embrace her sexuality. Take, for instance, the leather jacket paraded down by Gigi Hadid that featured strong shoulders tapered at the waist by corsetry boning; a full leather jumpsuit featuring a corseted bodice; or pretty-in-pink numbers fitted with oversized, puffer sleeves, a precisely executed push-pull between formality and sensuality underscored the collection. The show notes read, “from the boudoir to the boardroom” and the clothes delivered.
As though we weren’t already in awe of the clothing themselves, Silvia Fendi gave us more too ooh and aah about in the accessories department. There were plus, plus sized shopping bags rendered in pink rather than the typical Fendi yellow, metal bags and a stellar lineup of tech accessories completely had us enamoured. Our favourite of the lot, airpod cases that hung off waist belts. Those were basically screaming our names!
A progressive collection in more ways than one, the legacy of Fendi and its future is safe in the hands of Silvia Fendi.
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