WATCH: Four Girls, One Missing Fendi Baguette #BaguetteFriendsForever
When a girlfriend leaves her Fendi Baguette behind, it is all hands on deck to get it back. In partnership with Fendi.| January 30, 2019
“This is not a bag, it’s a Baguette!”
Fendi has countless house codes and icons, but none quite like the Baguette Bag. Since its introduction in 1997 by Silvia Venturini Fendi, the bag has since reached pop cultural status, and still remains an enduring classic, a must-have, a staple, an everyday bag for women of all ages.
For Spring/Summer 2019, Fendi revisited the design, tweaking the shape just ever so slightly and launching an oversized and a mini version in bold new colours: pale blue, pink and purple, alongside denim and embroidered works of art.
To celebrate the Baguette Bag, Fendi roped in Dominique Choy, Hikari Mori, Peggy Gou and our very own Yoyo for the second of a three-part series that sees the iconic bag in various situations. What happens when Hikari’s Baguette goes missing? It takes four girls and a search across the bustling streets of Hong Kong to get it back. We don’t want to spoil what comes next, so click play and enjoy “The Missing Baguette”!
To watch the other two films, head on over to Fendi.com.
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