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WATCH: I Take You Inside Fendi’s Brand New Store At ION Orchard

We turned the swanky new space into our playground for the afternoon, but not without a little quirk on the side. In partnership with Fendi.
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Tour guide reporting for duty! Just a couple of weeks ago, I joined my Fendi family at the official opening of their brand new boutique at ION Orchard. White and luminous on the outside, warm and cosy on the inside, the new space is all kinds of sleek. You start to realise the level of attention to detail when you know what you’re looking for.

On the wall sits a patchwork frame of textiles from the archives of Fendi’s atelier in Rome. The cushy mint green velvet chairs – which I honestly want for my own home – at the ready-to-wear section is by Cristina Celestino, a Milan-based architect and designer and regular collaborator with Fendi. The low tables are made from Roman Travertine marble, keeping to Fendi’s Roman heritage. Everything else in the store is kept neutral with soft earth tones and greys so that Fendi’s vibrant pieces stand out. Just give them a space and Fendi’s collections will do the rest.

In the video above, I teamed up with Fendi to take you around the swanky new store, showing you everything from the plethora of offerings on display at the all-encompassing accessory bars to spacious shoe section to even the fitting room. Basically, Fendi was my playground for the afternoon. They don’t call it retail therapy for nothing.

What To Read Next: What Happened When Fendi Gave Us Full Access To Their Atelier, The Fendi Peekaboo: One Bag, Infinite Possibilities and Fendi’s Latest Collection Makes Us Crave A Beach Vacation | Cover Image: YOYOKULALA.com, Videography: Natalyn Chan, Images: Courtesy of Fendi

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