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Bring Your Dream Bag to Life at Fendi’s Peekaboo Bar

From the leather down to its defender, customise the Peekaboo bag of your dreams at the maison's Peekaboo bar.

Fendi has come to be widely known as the home of the world’s first-ever “It” bag. Or as Carrie Bradshaw famously yelled in the now-iconic Sex and the City scene, it’s not just a bag, it’s a Baguette! In its first year, Fendi sold more than 100,000 Baguettes – a remarkable feat that catapulted the carryall to “It” bag status.

Going by the unparalleled success of the Baguette, Fendi knows a thing or two about creating highly sought after carryalls for the contemporary woman. In 2008, it debuted the Peekaboo line on the runways of its Spring/Summer 2009 collection and subsequently, risen in the ranks as a house icon.

Just as its name suggests, the trapeze carryall boasts a personality that is playful at its core while still retaining a mysterious allure. The bag strategically conceals an unexpected interior, whether in a different hue or fabric altogether, that only reveals itself when the clasp is undone. The possibilities are seemingly infinite with the Peekaboo. Since its introduction, the much sought after carryall has been reinvented on Fendi runways season after season.

In 2013, the Peekaboo was rendered as a super adorable mini, and the year after, in a micro version. This was the start of our mini bag obsession – and we haven’t looked back since. The latest edition of the Peekaboo from the Fall/Winter 2020 collection, coined the Peekaboo ISeeU, adds yet another dimension to the Peekaboo family with interchangeable pockets. With the maison’s seemingly endless combinations, you would basically never tire of your Peekaboo.

Taking its customisation to the road, Fendi’s Peekaboo Bar has finally reached Singapore. With an extensive array of 14 different types of leather, 20 top handles designs, and 6 variations of straps and defenders at your disposal, the Peekaboo combination of your dream awaits you.

You have now until 15 October to bring your Peekaboo creation to live at the brand’s Takashimaya outlet!

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