Lost In Translation: Gucci In Tokyo – Part 1
Inspired by Gucci's Tokyo-centric Fall/Winter 2016 campaign, we decided to put our little spin on it during our recent visit to the Land of the Rising Sun.| August 2, 2016
There’s just something about Tokyo that keeps drawing me back to it. Of course, there’s the food, culture, modernity, politeness and the general calm despite being one of the busiest cities in the world. But there’s also something about the spirit of the city that I find attractive. You can wear something bold on the streets and no one is going to give you weird looks for it. It is such an admirable quality.
Maybe that’s why Gucci chose Tokyo as the setting of its Fall/Winter 2016 campaign. Next to the fluorescent pachinko machines, ladies in bright kimonos and insanely busy Shibuya crossing, Gucci’s maximalist aesthetic fits right in.
Inspired by the eclectic campaign images, we decided to take some of Gucci’s Pre-Fall 2016 pieces out for a spin during our recent trip to Tokyo. I mean, we were already in Shibuya, so why not have a little fun with it? And, as expected, no one batted an eyelid as I crossed the world’s busiest junction again and again in green, pink and red stripes. I’m guessing that either #ootds happen very often in Shibuya or it’s just Tokyo being Tokyo. (There was actually a music video being filmed while we were there, so the first reason is probably true.)
It may be summer in city, but the striped knit combo was surprisingly comfy even though it was technically made for pre-fall. The same goes for the fur slippers. (You guys know that I wear them all the time in Singapore.) That is kind of what’s great about Alessandro Michele’s Gucci, isn’t it? You take it and make it your own, no matter the season and no matter how it was done on the runway.
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