The Curtains Come Down on the “Triology of Love” at Gucci
The three-part series that Alessandro Michele launched at the maison's Fall/Winter 2020 presentation with his Resort 2021 collection, aptly titled Epilogue.| July 21, 2020
At Gucci’s (digital) Resort 2021 outing, Alessandro Michele comes a full circle. He brought the curtain down on the trilogy which kicked off at the brand’s Fall 2020 presentation – An Unrepeatable Ritual – where Michele lifted the veil on the work that went on behind-the-scenes prior to the show. Subsequently, he debuted a campaign directed and shot by the very models who fronted them in the midst of quarantine. Fast-forward to last week, he closed the three-part series with a collection he had appropriately coined Epilogue.
Just as he has subverted runway presentations in the past, Michele launched Epilogue with a 12-hour live stream that led up to the rundown of the 76-piece collection. “In this sense, the epilogue that I deliver to you today really feels like an overture. A watershed that closes and opens at the same time, a threshold of a new beginning, from which we try to imagine our tomorrow,” read Michele’s show notes.
#1: The show invite came by way of an assortment of vegetable produce
Last season, Gucci made do away with the fanciful show invites that were so very beautiful to the eye but as much of a detriment to the environment with a WhatsApp voice note from the man Michele himself. This season, a basket of assorted vegetable produce came in the mail instead. You can bank on Michele for fresh (quite literally) ideas to moving the maison forward with sustainability on mind.
#2: In place of models, Michele showed the collection’s pieces on designers
Just as he has in the past shone the spotlight on the people who toil behind-the-scenes, Michele went a step further at his Resort 2021 collection by showcasing the clothes on the very people who made them. Every model in the digital showcase was a member of Gucci’s design team. From accessory designers to product assistants, each creative was duly credited with a post-it note bearing their name and designation.
#3: The experience, not complete without a Spotify playlist curated by Michele himself
Gucci is no stranger to Spotify. In the past, the maison has invited sought DJs to create Spotify playlists. This time, Michele takes control with an hour and 29 minutes long playlist to accompany the experience of the digital show. Featuring ambient pop tracks from the likes of Cigarettes After Sex and Daughter, if Michele’s intent was to lull the listener away from reality and into his world, he has succeeded.
#4: Moving onto the clothes, Michele stayed true to the Gucci DNA
Since taking over the helm in 2015, Michele has completely rewritten Gucci’s DNA. The Resort 2021 collection saw Michele revisiting the ’70s. The design tropes are aplenty – from high-waisted pants, flare trousers, crochet bags and psychedelic floral motifs, it’s an extensive list of references from the golden era. “The period of greatest liberation, which I lived through when I was a child, was the 70s, which were really the golden years of the brand I work for, and I keep going back to them because, for me personally they were the real seeds of change,” explained Michele on his pull towards the era.
#5: Where do we go from here?
In May, Gucci announced it would be cutting down its presentations to merely two showcases a year. As he closes a chapter with Epilogue, questions about the future at Gucci looms in the air. Could this possibly mean Epilogue marks the end of resort collections at the maison? We may not have all the answers right now but with Michele taking the lead, the future is in safe hands.
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