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We Have To Talk About The Details At Gucci’s Spring/Summer 2017

And the award for "Best Showroom" at Milan Fashion Week goes to...

Thank the fashion heavens for resees. When you have collections that are as detailed as those at Gucci, or pumped with references and clever backstories like those at Prada and Loewe, they demand a second look. With Gucci’s latest Spring/Summer 2017 possibly being its most maximal one yet, getting our noses and grubby fingers all up in that business was absolutely necessary. Let’s just say the temptation to pocket a few earrings and sunglasses was very strong. (We didn’t, obviously. We’re good citizens of the world here!)

One is never starved of details at Gucci. Embroidery, a plethora of textures, colours and fabrications, and embellishments from rhinestones to tinsel turn the gears at the newly-established house under Alessandro Michele. This season also sees the introduction of more architectural shapes and overt logomania-ish prints. One dress fit for a 19th Century Chinese princess had the word “cemetery” over the bodice, for example. What does it all mean? Does it need to mean anything? Hmmm.

The one look that had all in Gucci’s spanking new all-red showroom in the outskirts of Milan – officially the most thematic and glorious press showroom we’ve seen to date – gawking and ‘gramming, however, was the poofy peach gown embroidered with the face of a cat. Having a cat on a tulle explosion of a gown sounds funny in theory, but it totally works. It’s not even in “cute” territory anymore. It’s just pure beauty.


Photos: YOYOKULALA.com

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