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How To Do Logomania Without Being Extra

Clad in logos but still want to keep that low-key vibe? We've got you covered – in brands, that is. Ho ho!
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The runways are still rife with logomania. Fendi turned their logo into a pattern for their bags and coats. Loewe has been producing logo sweaters and t-shirts for several seasons now. Gucci’s logo sweatshirt and t-shirts sold like hotcakes when they were first released almost a year ago and they’re still going strong. Max Mara most recently turned their name into a print with “MAX MARA” multiplied all over skirts, dresses, jackets and suits. Balenciaga’s logo printed caps and sneakers have been enduring street style favourites since their debut. Need we go on?

No one likes to be called a clothing horse, but that doesn’t mean it is impossible to pull off a fairly obvious logo or even two logos at once. We showed you how to do the latter without looking like a walking paper bag. The math is simple: don’t be afraid to mix and match different brands and remember to balance them out. Go big for some, go subtle for others. Think about logos that pop up in unexpected places, say on a hoop earring (like these from Fendi) or on the heel of a shoe (like these from Saint Laurent). Like Max Mara’s “MAX MARA” print, go beyond logos as well with prints created from the brand name itself (like this Gucci skirt).

Take a cue from the ladies above and let your inner logomaniac’s freak flag fly with our round up of some of our favourite logomania pieces below.

   

What To Read Next: Conversations: Ada Kokosar On Her Insane Paciotti By Midnight CollectionTrend Alert: The Deconstructed Trench Coat and 5 Lessons In Unexpected Pairings to Learn From The Streets | Cover Image: Imaxtree

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