X

Subscribe to our Newsletter!

DON'T MISS A THING.
YOYOKULALA
Top Banner Ad

What Everyone's Talking About

Icon Icon Icon

I Took An Insider’s Look Into The Sergio Rossi Magic Kingdom

I even got to try my hand at making one of their seriously sexy pumps – and have the uniform to prove it, initials and all. See how my magical day with Sergio Rossi went down.
|

There’s something about craft and production that fascinates me on a whole other level. When I was invited to the Sergio Rossi factory in Italy, watching a pair of shoes come alive felt like actually being in an episode of How It’s Made on Discovery Channel. The eye-opening process of watching one of my favourite shoemakers at work is a once in a lifetime opportunity that I couldn’t not share.

Unlike an ordinary and bland factory, high ceilings, large windows and lots of natural sunlight filled the working spaces. It’s not something I’d expect a factory to look like. Artisans filled rows after rows of tables and machines, each one focused on working on their specialised fields.

As we moved down the production line, I stared fascinated at how much effort and precision it takes to handcraft a single shoe, which takes around 14 to 16 hours to be pieced together. The CEO, management team and designers frequently make their way down to the production line, not because they had to, but because it helps them understand the shoes better. It’s a really good practice, because it’s easy to forget and take these works of art for granted.

But that’s not all to this factory visit. I even got a chance to try my hand at making my own shoe – my inner shoe addict went “YES, PLEASE” – complete with my own uniform with initials embroidered onto it. Very official. Of course, I only completed a small part of it, but it was difficult enough even with one-on-one guidance. Hammers, heavy-duty machines and years and years of skill.

Jokingly, I asked if they would hire me with my new found experience in making a shoe. They said, “Of course!” Now you’ll know where to find me next summer.

What To Read Next: A Study In Street Style: Diletta BonaiutiThe Bold, Printed Maxi Dresses To Wear On Repeat All Hot Weather Long and 7 Golden Rules To Getting Dressed For This Glorious Summer | Cover Image: YOYOKULALA.com

LIKE WHAT YOU SEE? SHARE IT!
Icon Icon Icon
What to Read Next
Fashion The Romantic Affairs Behind Chanel’s Latest High Jewellery Collection One inspired by Imperial Russia, a country Coco Chanel has never stepped foot into. But how? Come in and we'll take you through it.
Fashion The Cool Girl’s Manual On What To Pack For Summer Vacation Don't know what to fit into your luggage? From accessories made for mermaids to bags in every shape and size, take a few cues from these girls.
Fashion We Kick-Off Milan Fashion Week on a High at Gucci’s Fall/Winter 2020 Collection In true Michele fashion, a collection that ran the gamut from 18th century Victorian dresses with a touch of Gothic inspiration, school-girl inspired pinafore dresses and suits from the '70s.

Talk to Us!

Subscribe to our Newsletter!

DON'T BE A STRANGER.