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Ghesquiere, You’re An Industry Treasure

(Also, the best looks from Louis Vuitton's latest shindig in Rio de Janeiro, right this way.)
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They say if you love to party, there’s no better place in the world to do it than Rio de Janeiro. The city’s got the beaches and the energy for it, and it is home to the world’s largest carnival, after all. Not just one of the largest, mind you, but the official LAR-GEST. Add the growing fervour from the upcoming Olympics to the mix, it is no wonder that Rio showed up in Cruise 2017’s show schedule. One of the big houses was bound to pick it, the same way how Cuba worked out for Chanel.

Nicolas Ghesquiere didn’t choose the obvious for Louis Vuitton, though. That’s just not his way. No beaches, no swimwear, no wild partying. The show location was Oscar Niemeyer’s Niteròi Contemporary Art Museum, a spaceship-looking building that fits Ghesquiere’s futuristic Vuitton to a T. The clothes were not very “Brazilian” either. Not directly, anyway. Instead, the creative director chose to draw from Rio’s vibrance and energy. There were chic-as-hell streamlined dresses (read: aerodynamic) that resembled both scuba and NASCAR racing suits, neoprene sneakers, sporty beach thongs (or “tech-thongs” according to the show notes), spacey parkas that could double as kites and dresses that look as if they had been cut from parachutes. Adrenaline was in the fibre of these clothes. And, if Rio’s energy leaves you with the urge to dance, there are the ruffled sequinned mini dresses and boombox bags for that. The boombox bags actually can play music, by the way. Psychedelic and super ’80s, it’s hands down the coolest accessory we’ve seen from the house. Ever.

In all, the show left us with goosebumps and that, in our books, is always a good sign. More than just taking sport luxe to a whole new level, Louis Vuitton’s Cruise 2017 collection interpreted the culture at hand in a subtle way. We think it’s super clever. You do you, Ghesquiere. Continue to bring on the goosebumps.

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