Gird Your Loins, Because Louis Vuitton x Supreme Is Actually Happening
Is this the fashion collaboration of the century?| January 20, 2017
Let’s get straight to the point: Louis Vuitton’s collaboration with Supreme is official and it is a big one. We’re not talking about a capsule collection with a handful of items here. From giant red trunks and weekend bags to denim shirts and scarves, Supreme’s signature logo was front and centre at Louis Vuitton’s Menswear Fall/Winter 2017 show earlier today. Okay, now you can freak out.
Is this one of the best fashion collaborations ever? We think so. It looks good, that much is clear. That one print with both the LV and Supreme logo together is a killer. Those bright red leather bags? So good. But more than just being eye candy, the partnership is incredibly smart.
For starters, logomania is still going strong. Creating a print from two logos that can already push figures solely on their own is a sure-win formula. Plus, everyone knows Supreme goodies sell like hotcakes. People literally queue overnight week after week to make sure they get to the week’s new drop first. Those who don’t have local access have to go via the eBay route. That, or take a plane. Add that kind of fervour with that already existing behind Louis Vuitton’s logo-printed runway pieces and you have what is possibly the fashion collaboration of the century.
The fashion crowd is in the bag. The Supreme crowd is in the bag. The intersection between the two sets are in the bag. People who were previously outside the “Louis Vuitton x Supreme” Venn diagram suddenly find themselves moving toward the bag. We can only imagine the situation outside Louis Vuitton stores worldwide when the collection drops for real. Pretty sure waiting lists everywhere are growing by the minute.