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An Ode To Massimiliano Giornetti’s Ferragamo

We look at the former creative director's swan song.
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Was Massimiliano Giornetti aware of his soon-to-come departure when he took his bow at Milan Fashion Week? He probably was. If he was sad or reluctant to bid farewell to his 16-year career at Salvatore Ferragamo, the former creative director showed no sign of it. He was all smiles as he took his walk down the runway. The collection he showed, in all its colour and ostentatious geometry, seemed to lean towards the cheery as well. The mood was a rather far cry from, say, Raf Simons’ last for Dior, a mostly white collection which I read as his desire to return to tranquility and simplicity. Maybe Giornetti wanted to leave with a bang. Maybe all that colour represented his excitement for the next phase of his career. It is anybody’s guess.

Backstage after the show, Giornetti talked with so much emotion and calm sincerity it’s hard not to be charmed (see the first image above to get the picture). Here was a man who seemed proud of his role and team at the brand. The “Ferragamo family”, he called it. In a time where designers are leaving their posts left, right and centre, it’s sad to see the sweet Giornetti go as well, and more so when you consider the new direction he seemed to be taking Ferragamo towards in the last three seasons. We wish we could have seen more.

What do you think of Massimiliano Giornetti’s last collection for Ferragamo?

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