The New Minimalist Feel Good Brands To Know
They all have pieces that are exactly the stuff of vacation dreams AND Instagram feeds that will make you heave a relaxing "ahhhhh" and forget that you're stuck at your desk.| March 12, 2018
Minimalism – in the context of fashion – can mean different things to different people. Look different to different people. There is the nineties brand of minimalism, pimped by the likes of young Kate Moss and Gwyneth Paltrow. There is the Celine brand of minimalism, which in the wake of Phoebe Philo’s departure, seem to have a more fervent fanbase than usual. Then, there is the kind of minimalism that makes you feel good from its pared-backness, from the images it conjures: white picket fences and wheat fields, Sundays in the park, resort villas in some far flung location.
Along with the seemingly unfaltering rise of the basket bag comes the rise of clothing and accessory labels that carry a certain sense of extreme ease and fuss-freeness. Oftentimes in pastel and never without a generous dose of natural light and nature, their Instagram feeds just make you want to go, “Ahhhh.” C’est la vie.
First, we have Loq, the Los Angeles shoe label that makes their shoes in Spain, including their signature square-toe, square-cut pumps and slip-ons that are oft spotted on the feet of Instagram’s basket-toting crowd. (They were featured in exactly two Solange music videos – ” Don’t Touch My Hair” and “Cranes In The Sky” so how’s that for street cred?) There is also the Australian by Far, backed by an illustrious clientele that clamour for their bevy of “conscious” boots, pumps and sandals that are made from sustainable leftover leather. Alicia Vikander, Emma Roberts and Jeanne Damas are all fans. For something a little more, just a smidgen, there is the London-based Neous Studios and their architectural heels that come in spheres, cones and golden discs.
Simon Miller and Mansur Gavriel are names most know by now and the next bag brand to join the fray is Mlouye. Founded in Turkey, Mlouye’s bags are all clean curves and pristine lines. One might mistake their pieces for decorative homeware because of how architectural they are. Even the way their bags open are so chic.
Finally, we arrive at the two soon-to-be juggernauts in this whole feel-good minimalistic terrain: the Los Angeles-based brands Cult Gaia and Staud Clothing. Known as the makers behind last year’s most coveted basket bags – Cult Gaia for their semi-circle bamboo Ark bag and Staud for their Moureau bucket bag – these brands have now expanded to include ready-to-wear. One is quirky, the other elegant and feminine, but both the stuff of summer vacation dreams. We don’t know about you, but with these six labels, we’ve got our vacay mood board all worked out. Now, we just need to, you know, actually plan the vacay.
What To Read Next: 5 Insanely Chic Women Over The Age of 50 To Follow On Instagram, These Basket Bags Will Convince Your Mind That You’re Somewhere Else and We Tested 6 Food-Based Masks That Look Good Enough To Eat | Cover Collage: YOYOKULALA.com, Story Images: Instagram