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Why Even A Fashion Show Is Not Enough

When a collection is as detailed and rich as Prada's Fall/Winter 2017, you'll need more than a second look to take it all in.
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With the rise of live streams and runway images being uploaded à la minute, the fate of the live fashion show seems to hang by a thread. Some question its relevance – why squeeze among hundreds when you can see the collection from your bed? – while others think it is paramount to the industry.

Right here, right now, I’m going to postulate that the runway show may not actually be enough. When you’re talking about shows like Prada, what with all the prints, textures and handwork involved, it is definitely not enough. This season in Milan, Miuccia Prada wove a collection out of crotchet cropped tops and beanies, 1970s silhouettes, feathers, beads, shells and satin. The Prada headquarters, reimagined as a mod loft complete with lamps, collaged walls and fluffy beds, was the stage. It’s so rich, and there’s so much to stick your nose into. To take all of that in, a show is simply not enough.

So here’s how we see it: the runway show, models and music – which was so good at Prada, by the way – bring the looks to life, but a closer look in the form of resees and previews give you the story behind it, both imagined and real. Hand in hand. Symbiotic.

It’s the same argument for stage plays, musicals and concerts. Why do we watch it live when recorded versions exist? Because we want all the raw, unfiltered, juicy details. Extravagant and excessive, yes, but the show lives on. Now, scroll through the gallery above and take the collection in, my friends. It isn’t live, but it is the closest we can manage.

For more of our fashion week coverage from Milan, head on over here. Photos: YOYOKULALA.com.

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