X

Subscribe to our Newsletter!

DON'T MISS A THING.
YOYOKULALA
Top Banner Ad

What Everyone's Talking About

Icon Icon Icon

Move Over Millennial Pink, You’re Being Taken Over By Purple

Lilac, lavender, violet, pastel purple, even pink-purple. Its name varies, but one thing is absolute: soft purples are set to be literally everywhere come spring.
|

It is times like these where you really wonder if designers do actually gather in a secret circle to orchestrate the trends of the season. Three times is a coincidence, anything more than ten is wizardry. The trend in question? Pastel purple. Lilac. Lavender. Violet? Well, it’s a spectrum, but you get the idea.

The official pantone colour of the year may be an electric purple-blue named “Ultra-Violet” and while this particular shade appears a fair bit on the Spring/Summer 2018 runways, it is its lighter counterpart that takes the lion’s share.

We counted 15 designers, but there probably are more. The silhouettes are a mix bag of feminine and masculine, daytime and nighttime, proving that this colour could very well be the next seen-everywhere millennial pink.

Michael Kors, Victoria Beckham and Tibi juxtapose the soft colour on chunky knits, suits and structured ruffles. Loewe, Bottega Veneta and Dries Van Noten mix their purple in with accents of green, camel and yellow. The soft purple goes oddly well with contrasting colours, but the real gems on the runway were the tone-on-tone, top-to-toe purple looks.

The next millennial pink? Probably. (Though we don’t think the fascination with pink will end just yet). There is still time before the Spring/Summer ’18 collections hit the stores, but get a head start with what could possibly be the biggest trend of the coming season with the pieces we found below.


Marni Cotton-Poplin Shirt


Joostricot Stretch Cotton-Blend Turtleneck Sweater


Magda Butrym Silk Jacquard Scarf


Roland Mouret Wool-Crepe Pencil Skirt


Emilia Hickstead Wool-Crepe Midi Dress


Brock Collection Floral-Print Cotton-Voile Dress


Sies Marjan Shearling Coat


J.Crew Duchesse-Satin Wide Leg Pants


Gucci Cotton-Blend Velvet Blazer


Acne Studios Logo Cotton Sweatshirt

What To Read Next: It’s Quite Simple: The Best Shoes To Wear With A Pantsuit, Trend Alert: The Deconstructed Trench Coat and Micro-Trend Alert: Everything’s Coming Up Sheer For Spring | Cover Image: YOYOKULALA.com, with runway images via Vogue.com

LIKE WHAT YOU SEE? SHARE IT!
Icon Icon Icon
What to Read Next
Fashion Front Row Access: It’s A Versace, Versace, Versace World Donatella Versace proves yet again that sportswear and athleticism can still be sexy and opulent as hell. (Plus, a peek at what went on backstage at Piazza Carlo Magno.)
Fashion A Trench Coat Is The Only Coat That Makes Sense If your wallet (and wardrobe) only allows you to get one coat this chilly season, get a trench coat. It is basically the LBD of coats!
Fashion Shopping: 15 Sultry Red Shoes For Singles Or Otherwise Whether you've got a date or you're just flying solo this V-day. These scarlet kicks will make Dorothy's famous ruby slippers wet their pants.

Talk to Us!

Subscribe to our Newsletter!

DON'T BE A STRANGER.