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You Asked, I Answered

Where did "Kulala" come from? How tall am I? What's Exhibit?

First things first – welcome to YOYOKULALA.com! More than just a platform to give readers a wider glimpse into my comings and goings, I started this site as a means to provide light-hearted commentaries on all things related to fashion, beauty, culture and lifestyle. Think of it as a guide of sorts, a place for conversation, as my team and I give our take on the many perils and triumphs of this thing we call life.

To kick things off, I asked you to leave me questions on my Instagram. I’ve picked out some and answered them in the space below. If you have anymore questions, or any suggestions on what you’d like to see on the site, leave it in the comments section. I look forward to reading them!

What’s your real name?
It’s Yoyo Cao. Many assume that Kulala is my last name – it isn’t. I can understand the confusion, though. Kulala was just something that I thought of randomly when I needed a username.


What’s your nationality and ethnicity?

I’m Chinese and from Macau, but I moved to sunny Singapore in my early teens.


How tall are you?
Many think that I’m either very short or very tall. I’m 1.64m!


Favourite skincare brands?
Fresh, La Mer, La Prarie and Cle de Peau make some really great products. You can read about my skincare routine when I’m on long trips here.


How did you get your start in fashion?
Since I was a young girl, I’ve always wanted to do something related to fashion, I just didn’t know how. I suppose it all started from being a shopper in Singapore. In Hong Kong, there are many avenues for you to buy interesting, unique pieces, but that wasn’t really the case for Singapore. I saw a gap in that aspect and decided to bring in labels from around Asia at affordable prices. That led to the founding of Exhibit. A few years down the road, an opportunity came for me to style a show at Singapore Fashion Week. I thought it was the perfect opportunity to start my own label and create my own clothes, and that’s the Exhibit we have today.


How did your personal style develop across the years to what it is today?
I’ve always been a pantsuit girl, nothing’s changed. I think it’s important to know what works with your body. And gradually, with age, you’ll realise that it’s better to invest in well-made pieces that have greater mileage instead of showy, seasonal pieces that come with a short shelf life.


What was your lifestyle like before fashion happened?
I was a student! I was also more of a consumer before, but now I get to create it and create content about it, both for my Instagram and now YOYOKULALA.com!


What advice can you give to young people who feel like they don’t know where to start?
The most important thing is to find out what you want. Do you want to work in fashion? If yes, is it because it looks glamorous? Many people outside of the industry don’t realise it, but being in fashion demands a lot of hard-work, and you often have to start from the bottom. Overnight fame and success doesn’t happen as often as you think.


What are your thoughts regarding the pros and cons of being a fashion blogger?
Well, I’m not really a fashion blogger, so I don’t really know how to answer that question. As a digital influencer, however, I don’t think I divide my job into pros and cons. I’d say it’s all pro because I’m doing what I like!


What are your sources of inspiration for Exhibit?
My inspiration comes from everywhere – my daily experiences, the things I see. It can even be the tiniest thing, like a cup of coffee. It’s important to keep your eyes and mind open to changes, to keep evolving. I think it’s also important to remember to be different, to be original.


How do you style yourself from day-to-day?
I always start with one item and then dress around it.


Must-have items in every closet?
A well-tailored white shirt that doesn’t crumple easily, a semi-sheer white t-shirt, a pair of cropped jeans (best if they’re vintage Levis) and a pair of black sunglasses.


What are the pieces you invest in?
Shoes. I have a seriously unhealthy obsession with shoes. I think I have about 200 pairs, and I love all of them.


Does your wardrobe have insurance?
Hahahaha, nope!


What’s a regular day like for you?
I spend most of my time at home, and I make it a point to look through magazines, websites, or any relevant sources of content regularly to stay inspired. Some days are spent at back-to-back meetings, others are spent going all over Singapore – or even overseas – to shoot content for my Instagram.


Who shoots your photos?
My assistants! I frame the shot for them and they do the clicking while helping me look out for certain things, like flyaway hair, a passing car or curious onlookers.

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