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Louis Vuitton Will Stage A Show In Japan

Uh, YAS? We list all the reasons why a Louis Vuitton show in Japan makes absolute sense and make several guesses at the exact location.

We’re only two weeks into the new year, but the fashion world is moving fast ahead with announcements about the Cruise 2018 season. The latest to join the flurry? Louis Vuitton and its recently revealed Cruise 2018 show location: Japan.

If you think about it, a Louis Vuitton show in Japan makes absolute sense. Nicolas Ghesquiere’s Louis Vuitton has always had a futuristic edge, and there’s no city in the world more futuristic than Japan’s Tokyo. At the same time, Japan is a country steeped in culture and heritage, as is the brand itself.

Then, there’s the whole list of collaborations with Japanese artists and designers across the years – Takashi Murakami, Yayoi Kusama, Rei Kawakubo and, most recently, Hiroshi Fujiwara. Let’s not forget that anime reference in Louis Vuitton’s Spring 2016 campaign. The way we see it, the choice of Japan was really a matter of time.

Louis Vuitton is not the only one with its eyes on Japan. Raf Simons threw Dior’s Pre-Fall 2015 spectacle inTokyo back when he was still with the house. Alessandro Michele chose the city as the backdrop for Gucci’s Fall 2016 campaign.

The house hasn’t revealed very much apart from the location and date – May 14, 2017 – but we can already guess that it’ll be even better than the shindig in Rio de Janeiro. Any guesses on the exact show location? Harajuku? Tokyo Tower? SHIBUYA CROSSING? Just throwing out ideas here.

While you maul over the question, check out that one time we visited Tokyo here, here and here. Don’t forget to read this very important guide to vintage shopping in the city. You’ll thank us for it, seriously.


Photo: Courtesy of Louis Vuitton

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