What Happened When Fendi Gave Us Full Access To Their Atelier
We also visited Fendi's ultra exclusive Palazzo Privé apartment and stunning headquarters at Palazzo della Civiltà Italiana. CANNOT. STOP. TAKING. PICTURES.| June 8, 2017
I’ve always thought that I knew Fendi quite well as a brand after attending their shows for so many seasons, listening to the stories behind the collections and reading up about it whenever I get the chance. But, after my recent trip to Rome, I realised that there are so many more aspects of Fendi that you don’t get to see at fashion week.
My Fendi pilgrimage began at Palazzo Fendi. It may look like a regular boutique to the unsuspecting eye, but the building holds two secrets: Fendi’s fur atelier and the exclusive Palazzo Privé apartment.
It was such an eye-opening experience to watch the atelier artisans quietly at work. The amount of thought and technique that goes into each piece is so much more than you can imagine. It’s almost as though you can feel the weight of the experience that goes into each coat. As the artisan explained some of the techniques the atelier uses in strengthening the appearance of the furs used, she also mentioned that just a simple coat requires 80 hours of work. Eighty!
We then made our way to the second floor of Palazzo Fendi. The moment I stepped into the Palazzo Privé apartment, a space that only the most VIP of Fendi’s VIPs get to call home for a night, it felt as though I was in a different world and time. Everything about it, from the antique blue-green walls to the eclectic yet decadent mix of furniture, was apartment goals. Might explain the hundreds of pictures that I took during my short visit. (What you see above is only a fraction of it.)
Finally, we arrived at the Fendi’s headquarters at the magnificent Palazzo della Civiltà Italiana. The building itself and the shadows that it creates at different times of the day are so beautiful. I was also there to walk through the in-house exhibition Matrice, showcasing some of Italian artist Giuseppe Penone’s greatest works. I had seen pictures of his works before, but it takes seeing his sculptures in person to fully understand and appreciate the stories behind them. That one piece covered in acacia thorns is just incredible.
The whole field trip was so special to me and it’s interesting to be able to now see Fendi through a different set of lens. It’s not every day that you get such in-depth access and for that I am grateful. Here’s to learning beyond the runways at fashion week.
What To Read Next: Follow Me To Italy: A Tale of Two Cities, This Week In Art: Palazzo Fendi In Rome Is About To Get Artsy and Fendi Proves That It Is Still Very Young At Heat | Images: YOYOKULALA.com